In the first reading All the News that Fits, Donna Woolfolk Cross provides the reader with examples of various news anchor jargon used to distract the viewer from real information. For example:
"John- Thanks, Tom. Gee, that's too bad about Fall River. But at least we're having wonderful weather here, eh?
Tom- Oh, you bet. (Cheerily) Its been just beautiful. We're planning on going out to the lake to take the kids sailing this weekend.
John- Great idea. Nothing like being near the water in springtime, I always say. Well, Tom, here's a late breaking story about the drowning death of a twenty-eight-year-old Springfield housewife..."
Cross states that "the job of TV news is to distract us from disquieting thoughts while preserving the excitement provided by an illusion of danger and fear." Cross also states that the faces of television newswomen are never wrinkled." And she's correct, every woman in the news today look young and sexy to distract the viewer.
Here is a video example of an attractive news woman whom to be honest, distracts me with her great looks.
In the second reading With These Words I Can Sell You Anything, William Lutz states that advertisements don't have to be entirely truthful. "puffing," is an exaggeration about the product that is so obvious just about everyone is capable of recognizing the claim as an exaggeration. Lutz gives examples of puffing words such as: "exciting," "glamorous," "lavish," and "perfect." however when an advertising claim can be scientifically tested or analyzed, it is no longer "puffing." Lutz also states that "new" and "improved" are used a lot in advertising.
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